Business and Retail - Gateway Level 1 Award

What the course is about

This business qualification is an ideal foundation for a wide variety of careers.

Learners will study a unit called Communication Skills for Work which has the learning outcomes below:

1 Use written communication in a work context.

Assessment Criteria

• 1.1 Produce documents of different types and for different purposes that are clearly and accurately presented.
• 1.2 Use text, images and/or graphics in written documents.
• 1.3 Use given software to present written communication.

2 Use oral communication in a work context.

Assessment Criteria

• 2.1 Communicate clearly in different situations using appropriate language and tone.
• 2.2 Communicate work-related information to a group.
• 2.3 Engage in conversations with colleagues, showing respect for others.
• 2.4 Give clear and accurate answers to questions and queries from others.

Learners will also study a second unit called Digital Marketing with the learning outcomes below:

1 Know principles of digital marketing.

• Principles for writing a product description include: features, benefits, keywords.
• Principles for selecting photos to market products digitally include: interesting picture, attractive background, focus on product being sold, show the life customers could have if they bought your product.

Assessment Criteria

• 1.1 Outline principles for writing a product description for digital marketing.
• 1.2 Outline principles for selecting photos to market products digitally.

2 Know about digital marketing via social media.

• Social media for digital marketing include: Facebook, Instagram, Twitter LinkedIn, Pinterest, YouTube, Snapchat.
• A digital marketing platform can be used to: connect with customers, build a brand, increase sales and drive website traffic.

Assessment Criteria

• 2.1 State which social media are commonly used for digital marketing.
• 2.2 Outline ways a selected platform can be used for digital marketing.

3 Know about digital marketing via emails.

Principles for writing promotional emails to customers include: writing for ‘scannability’, creating a readable flow, appealing to the emotions of the reader, using the right tone of voice, repeating to reinforce, persuading and convincing.

Assessment Criteria

• 3.1 Outline principles for writing promotional emails to customers.

4 Know about digital marketing via ads.

Things to include in a digital advertisement include: name of company, company logo, photo of product, catchy headline, call to action, link to online store.

Assessment Criteria

• 4.1 Outline things to include in a digital ad.
• 4.2 State places to market via digital ads.

5 Be able to market a product digitally.

Places to market via digital advertisements include: blogs, social media, e-magazines.

Assessment Criteria

• 5.1 Write a short product description to market a product online.
• 5.2 Select photos to market a product online.